For every recorded shark attack, humans have killed more than 4 million sharks. Instead of us being scared of sharks we should be scared for them. As the reigning rulers of our oceans for over 400 million years, sharks have always played a vital role in regulating and maintaining the health of our marine ecosystems. Sadly, in the past 40 years several shark species have been decimated by 95%; the main reason being Asia’s rapidly expanding and largely unregulated shark fin trade. Fueled by an insatiable demand for shark fin soup, fisherman slaughter up to 73 million sharks annually. Passionately committed to saving our sharks, the BLOOM association has successfully orchestrated a top-level ban on all Hong Kong Luxury Hotels from serving shark fin soup.
How You Can Help
To learn more about the ban on shark finning and the BLOOM Association, visit bloomassociation.org
Inspired by the Spring runway trends and BLOOM's passionate commitment to ban shark fining, we have created the Save the Sharks Palette - A graphic and alluring eye and cheek palette that fuses on trend colors from the catwalks with the freshness of the oceans, in a bold yet feminine way.
Great White - a soft beige inspired by apex of our oceans' ecosystems, the Great White Shark.
Grey Reef - a glistening sandy grey inspired by the Indian and Pacific Oceans' Grey Reefs sharks.
Black Tip - an on-trend deep ocean blue inspired by the aquatic spring runway looks and the dark, inky fin of Black tip sharks.
Sea Anemone - a flattering golden coral cheek shade inspired by the underwater gardens of the tropical seas.
Save the Sharks Palette